“#1 Proven Way of Marketing Strategy” Let’s began it with the why I have title that #1 because this the only way you can reach to the top of market using this strategy. Yes, you have heard it many times but no one applies its 100% because it’s like the strategy which is used by many of the big companies like Reebok, Puma, Apple, Samsung Xiaomi and many more.
Today we are discussing that strategy which is you by this companies. I know you got some of the best question like, Can you just let me know the name? & I will find it by myself OK so do it you will find the same what I have listed in this article.
Let’s start with the name first? So the name is the “INFLUENCING MARKETING“
Ya, I know you have heard a lot of time but today I will show you how you could do it and what are proven ways.
I have divided it into 5 easy steps
#Step 1 – Find Social Influencers
How social Influencing work? Let’s start if you are selling a product of lifestyle like cloths, footwear’s and all many other products. I have further divide it into the Social media platform wise so you get the proper idea.
The first will be the Instagram because it’s the highest social media platform with 1+ billion people actively using it. First step will be find the users that have #organic followers instead of more followers. Then you must look at their #likes how many people likes their photo/images and you will get stats is the right person to be an Influencing or not!
*Note for the startup companies – I will suggest you to give the person has not more than 2K+ because they have no organic reach*
I hop now you get the best Influencing peoples on your list. I hope you get the question – What to do now? Then you have to contact by mail/visiting them in person and let them know that you are selling product/services to peoples.
There are 2 type of Influencing peoples on Instagram – Free/Paid
I will suggest you to go with the free type if you are a startup company you can find peoples at low Instagram follower around 500/1000 which will get you free Influencing by just giving them a products.
If you have high budget I should suggest you must go with the paid one because you will get more audience which have high Money spend capabilities (Called to be a Rich peoples) – must go with the paid one you will get more visitors
The Facebook audience are the audience which are very versatile you get more output then Instagram but there is one drawback is the you don’t find Professional Users over there if you have Corporate Business/High profile business you skip FACEBOOK as all MNC’s are doing.
Here scenario is different over here you have to find the page which is having high likes.
Find them, make list do the same procedure as I have mention above in the description of Instagram.
The LinkedIn is a totally professional social media platform where you can find some of the great CEO’s as a Influencing person select some of them and start contacting them follows the same procedures as I have described above.
#Step 2 – Send them Products/Services
So you have sudden question arrives like why I have to do that? And how it will going to help? Let me tell you that it will increase your brand awareness. So you may also arrives a question what is brand awareness?
Brand awareness refers to the extent to which customers are able to recall or recognize a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development. The consumer’s ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed.
Let revise some of the points –
Send/Share them your products/service
#Step 3 – Review of Products/services
The third step is the heart of all this points. You have to tell them to write them a review on his/her profile so that people will aware of your product.
There will be so many ways to write a reviews like-
Smart video with people interaction
Tell your Influencer peoples to write a reviews on your products they will do a story posting feed posting and more.
This will create the Influence In market about your product and people get effected with this marketing and it will create brand awareness.
#Step 4 – Fire an Event/Meetup’s
This is the step where you want to make your Influencing more powerful then just the selling a product. How much this event is powerful ? or how you get more selling using this meetup’s.
Let me tell you there will always an emotions playing in every big marketing strategies. I will gave you an example of apple ad’s have you seen.
See this ad – Here
They even make the gesture look like a feature. They interact with the human behavior and make its simple for humans.
This Event or the product even make you help learn more close contact to the people who influence them. They will follow the lead of Influncer’s and even more Influncer’s know what the actual needed by the user’s.
By summing up all this above it help’s you get more feedback and upon you can make further changes to improve and increase your sell by actual need’s of your client’s/users
#Step 5 – Increase Influencers
After all this above steps you will have to do continues repeating the same strategies you will see the result in increasing.
The last step indicated to repeat all the above step’s until you get the some result’s.
I would say first 6 month’s will be tough and you even think of closing your business or the you might think of not following this process.
Let me know what you think about this strategy ? Have you following this process or not ? Do you increase your sell ? Let me know about your thinking in comment below !